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MarketMix 2010 Best Lesson on Brands comes from a surprising source
Last week, I had the privilege of hosting Marketmix 2010, a marketing conference held in Seattle and co-sponsored by the Seattle Direct Marketing Association, of which I’m the current president and the...
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Bridging the gap between brand and digital marketers
In my last post, I wrote about getting started with customer experience management. How it starts with moving towards becoming customer centric and is less about technology, than it is about process...
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